Have you ever had a great picture for Instagram but the square crop always cut something out? Or did you have a pic that just didn’t work in a square crop? Well, that is a thing of the past. Instagram announced today that the Square picture is not the only choice any more. You are […]
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My Favorite Creative Photo Apps
I love photo apps! If you are a long time reader of the blog you will know that. I keep getting more and more of them! However, now I”m venturing into video apps as well, but for this post I will focus on just some of my favorite Photo apps that do something different other […]
Get Your Facebook Posts Seen
This is a common problem with Facebook. You create the perfect post and it gets lost in the news feed. What is there was a way for your fans to see your posts? I hear many going you can do that with an ad. That is correct but what if there […]
Hootsuite Instagram Integration Hands On
I was super excited to see the Instagram integration into Hootsuite. I wasn’t sure how well it would work. I assumed it would be something similar to Curalate. That is you have a app, it notifies you to post the picture and you send it to Instagram. The set up of the service is very […]
Facebooks New Algorithm and how It Affects Small Brands
Facebook strategy for smaller businesses just got tougher. This is because they changed the News Feed algorithm, meaning people will see less from brands/pages in their news feed. I work with a lot of small brands and getting their message out in the crowded social space is not easy, but now it just got a […]
Failure is the New Success
It’s been a while since I blogged the last few years have been ups and down. I am going to start back blogging and podcasting. Its always finding the time to do it. The last month I have been pondering my career and looking back at the last few years. It has taught me one […]
What Happens When the Digital is Gone out of your Digital World Part 2
Now for Part 2 of my series “What happens when the digital goes out of your Digital World” In part 1 I told you how to protect your devices and some of the data. In this post I will share with you some apps I use to make sure if my device is stolen, your […]
ME00025 – Talking PR and social with Steven LeVine
Steven Le Vine is founder and president of grapevine pr, which he launched in 2006. A gifted and well-respected media influencer, Steven blends his acute sense of what sells with his intense skill to spin creative story ideas, bringing his clients vast exposure in countless top-tier media outlets, including everything from The Hollywood Reporter and […]
Lady Gaga: From Monster Musician to Marketeer
The biggest question most singer-songwriters ever have to contend with is when and how they will get signed to a major record label. For Lady Gaga, however, that was only the start to her already iconic career.
Starbucks’ New Logo: Branding Blunder or Genius Maneuver?
This week, coffee titan Starbucks did something it hasn’t done since 1992. It changed its logo. But that wasn’t the biggest story. The biggest story was that the brand removed its trademark “Starbucks Coffee” wordmark that has encircled the centerpiece of the logo — a siren — since 1971. My first thought was: “This was […]