Marketing Elements Podcast 37 – Influencer Marketing

  Tim Goleman talks about the series he ran on Marketing Elements Blog about Influencer Marketing. In Part 1, he talks about why it is important to set goals. Also, the there types of goals to choose from when setting up your campaign. Setting up goals will allow you to accurately track the success of […]

Favorite Podcast App – Pocket Casts

I am a big fan of podcasts. I have been since 2006, long before the current podcast explosion. My taste in podcasts varies from marketing (of course), technology and entertainment. My podcasts have evolved over the years. I prefer shows that teach me something or expand my knowledge. It’s also no shock I prefer iOS/Apple […]

Would You Sell on Facebook Messenger?

Facebook has updated the messenger platform to 1.2. This incremental jump has brought one interesting feature. It will allow businesses to sell products through messenger. The entire transaction will take place in the Messenger platform. This is going beyond bots for customer service. Facebook is giving a new spin on e-commerce. This service is currently […]