The question of the moment – how can I effectively use Twitter to enhance my business? Twitter is just one of a plethora of social media tools that every one is using and if you’re tweeting you’ll want to do more. Here are a few things you can do to make your twitter more interesting:

Behind the scenes at a photo shoot. If you do photo shoots for your business, upload some behind the scenes pictures to tease people about what’s up and coming.  You can do this by uploading the pictures from your cell phone or digital cam to TwitPic; a service that you set up with your Twittter information and it will let you write a tweet and include a link to the picture. This is ideal for retail businesses.

Tweet at a conference. If you attend a conference make sure you Tweet during the conference, including the hash tag for the event. They will usually tell you in advance or at the conference. It’s a great way to ask questions and make comments about the speakers or events.

Post articles your follower’s will like. This is pretty self-explanatory.  You can subscribe to lists like SmartBrief lists and send out articles your followers will find interesting. SmartBrief is a series of daily newsletters that specialize in Restaurant, retail, marketing and other areas. You can subscribe and read articles that pertain to your business. There are other lists and blogs you can read and share, but post things your audience will like.

Carry on conversations with your followers. Don’t ignore your followers! The point of social media is to connect and talk to people. Make sure you are listening! First and foremost. Then when you post something and someone replies talk back to him or her. Engage them and listen to what they have to say. Many businesses on twitter just talk and never listen. More people will follow you and consider your business if they see you having a dialogue and not a monologue.

These are just a few ideas, but once you get in twitter and start using it regularly you will come up with ideas of your own and make it yours. Don’t be afraid to experiment and try new things. They just may pay off for you in the long run!