Timothy Goleman, July 26, 2016The last part of the SBSS is about social media analytics. I am going to explain some of the different analytics you should be viewing on a regular basis. Most of these will be very simple to look up and won’t take much effort. However, if you want to do some in depth analytics, most […]
Timothy Goleman, July 25, 2016There are many in the marketing world that frown on Automation. They say that it should be managed by a person and not scheduled to post during the day. I don’t follow this belief. Scheduling can be very helpful, especially to small businesses. You can do it in the morning or the night before and […]
Timothy Goleman, July 21, 2016Graphics are one of the most important things on social media. Unless you’re a graphic designer, creating graphics is not your strong suit. You can get an Adobe Cloud subscription to Photoshop and create your own. If you’re anything like me, what you see in your head rarely comes out that way in Photoshop. I […]
Timothy Goleman, July 20, 2016I posted yesterday about the differences between Large and Small Businesses in social media. It was originally supposed to be a one off post. After letting it stew over night I realized, that each recommendations I made could be it’s own post. I am going to take them in order and give more in depth suggestions […]
Timothy Goleman, July 19, 2016The world of social media now puts businesses on a level playing field. Meaning there is equal access to all social networks for all businesses. Unlike the days of paid media, smaller brands couldn’t afford large newspaper, prime time TV and Trade journal advertisements. Now small companies have a chance of getting found and going […]
Timothy Goleman, May 25, 2016Tim Goleman (@timgoleman) shows you a few advanced tricks for Canva (http://www.canva.com). It solves a few problems you may have with text. If you have any questions let me know on Twitter. Find more at Marketing Elements Blog (http://www.marketingelementsblog.com)
Timothy Goleman, May 23, 2016Tim Goleman walks you through the basics of Canva (canva.com). It’s a service for creating graphics for social and more. Its super easy and inexpensive. Items cost only $1 and you can add one or several. Find me at @timgoleman on Twitter
Timothy Goleman, May 16, 2016A few weeks ago I recommended getting the Nik collection from Google. They are a set of PhotoShop plug-ins but several of them you can use as stand alone apps. The HDR Efex Pro 2 is on of those you can use as an app. If you’re not familiar with HDR it’s called High Dynamic […]
Timothy Goleman, May 11, 2016Instagram and Snapchat are similar services. Both involve images and videos. However, there is one big difference. On Instagram pictures stay and on Snapchat they disappear after viewing, or if a story a day. So which of these services should you be on for your marketing? If I was giving advice to a client I […]
Timothy Goleman, May 9, 2016This past week I interviewed for a job. They wanted to know how I plan for a campaign. I came up with a document that I am going to share here. I gave a great presentation but unfortunately didn’t get the job. Create a Calendar Excel Use an Excel document to keep everyone on the […]