Customer service is an essential part of social media management. Often, it’s one of the first places our customers reach out for assistance when something has gone wrong or when something far exceeds their expectations. But more often than not, customers come to have an issue solved! Why Do Customers Use Social Media to Reach […]
Content Planning and Scheduling: Tools and Tips for Consistency
Consistency when posting on social media is crucial. Despite struggling with this, there are strategies to ensure consistent content, even when busy! POSTING STRATEGY Embrace the power of a weekly posting strategy. It’s not just a plan, it’s your roadmap to staying organized and in control of your social media content. If you are busy […]
Is this the End of Twitter….
Since the sale of Twitter, the hyperbolic statements saying “This is the end of Twitter” have been told many times. However, the service is about to make a massive change affecting all users. “Tech billionaire Elon Musk said he plans to start charging all users of X, his social media platform formerly known as Twitter. “We […]
The Ethical Side of AI Social Media Marketing: What You Need to Know
Today, I want to shed light on an important aspect of social media marketing that often flies under the radar: ethics. Specifically, I’ll be diving into the ethical considerations that arise when using artificial intelligence (AI) in our social media campaigns. AI has become a game-changer in marketing, allowing us to analyze vast amounts of […]
How to use Chat GPT to Get Better Results
I love ChatGPT; it’s been one of the best things technology has done. Being dyslexic in writing can cause me anxiety to start. I can write when inspired, but to sit down and write something pithy with colorful language is not a skill I possess. I have always been jealous of those who can sit […]
Introducing Final Cut Pro for iPad: An Easy-to-Use Video Editing Tool for Everyone.
Are you a video creator looking for user-friendly editing software for your iPad? Look no further than Final Cut Pro for iPad, the latest innovation from Apple. This powerful app brings professional-level editing capabilities to your fingertips with an intuitive touch interface and a host of new features designed to enhance your workflow and unleash […]
MicroSoft Releases Canva competitor Designer
I am a HUGE Canva fan and have used it for almost ten years. I discovered it in 2014 and have not looked back at my alternative. All the competitors have yet to come close to the features and designs of Canva. One is on the horizon that has the money to take on Canva. […]
The Future of ChatGPT for SMBs
ChatGPT is one of the new hot buzzwords in marketing. If you are unfamiliar with ChatGPT, “ChatGPT[a] is an artificial intelligence (AI) chatbot developed by OpenAI and released in November 2022,” according to Wikipedia. It has many advantages for small business owners to level the playing field in marketing even more. We are in the […]
3 Social Media Marketing Issues Facing SMBs
Social media has become an integral part of our lives. It’s where we connect with friends, family, and colleagues, and it’s where we get our news and entertainment. Podcast Rocket with Christina Warren and Simone De Rochefort, where they were talking about the Verge article “Social media is doomed to die” by Ellis Hamburger (https://www.theverge.com/2023/4/18/23672769/social-media-inevitable-death-monetization-growth-hacks). […]
Why is Facebook so Complicated for SMB’s
Social Media should be a tool that helps most small businesses reach new customers and engage with current customers through direct communication with these customers. However, Facebook makes managing pages much harder for small/medium-sized companies (SMBs). As a Small Business owner, I want tools that help me maximize my time rather than complicate and add […]