Porter Novelli Intelligent Dialogue on “Driving Your Business: Integrating Social & Traditional Media”

Last week the PR Firm Porter Novelli did an event about Social Media focusing in on Social in Corporate America. The panelist consisted of Burt Dumars from Newell Rubermaid, Angela LoSasso from Hewlett-Packard and Debbie Curtis-Magley from UPS and moderated by Jennifer Jones from Porter Novelli.

It was great to have an event that was focused on corporate side of marketing. They all gave insights on the way they handle social media at their organizations. Each one had different levels of how they incorporate social into their overall mix. They all agreed that social is just a part of the overall marketing mix.

I really liked how they allowed the people watching on UStream to ask questions via Twitter. I think this was smart since the UStream chat can be confusing for people not familiar with it. Second, it would be very hard to keep up with questions asked in that chat. I asked a question on Twitter:

Q: do you see a time when you will have dedicated social media employees?

A: Thx for ur question The panel said they r working to make Social Media a part of all jobs and not have a sep staff for it

If you have time watch the replay of the event above. Its just great seeing three different big corporations talking about how they use social media.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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