Timothy Goleman, February 14, 2011Steven Le Vine is founder and president of grapevine pr, which he launched in 2006. A gifted and well-respected media influencer, Steven blends his acute sense of what sells with his intense skill to spin creative story ideas, bringing his clients vast exposure in countless top-tier media outlets, including everything from The Hollywood Reporter and […]
Timothy Goleman, February 8, 2011Local Marketing is the topic of today’s podcast. We cover all of the following topics: Group coupons (such as Groupon, LivingSocial, and ScoutMob) Geo-targeted advertising (such as Google and Facebook) Local listings (such as Urban Spoon and Yelp) Mobile (such as ShopSavvy and Google Hotpot) Check-in apps (such as Foursquare, MyTown, and Gowalla) Affiliate marketing […]
Steven Le Vine, February 2, 2011Any first-rate publicist can carefully craft and execute a proper PR campaign that will both generate a substantial amount of press exposure, and also help to portray his or her client in a positive light. But, not all publicists will do this without taking a few shortcuts on the way. Sometimes shortcuts can be beneficial – a way to speed up a process that would normally take a longer amount of time. Other times, not so much.