Timothy Goleman, January 31, 2011I attended an event done by the Social Media Club in Atlanta. It was “The practice and pitfalls of running promotions and games of chance through social media.” It sounds like an in depth and jargon filled program, but it was in fact done in very easy to understand English. The presenters were Mark Staples, […]
Timothy Goleman, January 25, 2011Blogging is one of those areas where there seems to be a lot of confusion about how to best utilize them in marketing. I think a lot of people see blogging as a more personal endeavor rather then a business tool. I have been blogging since 2004 for both pleasure and business. The medium has […]
Steven Le Vine, January 16, 2011The biggest question most singer-songwriters ever have to contend with is when and how they will get signed to a major record label. For Lady Gaga, however, that was only the start to her already iconic career.
Timothy Goleman, January 11, 2011Social Gaming is one of those things you love or hate. There seems to be no in between. There are people on Facebook who say they don’t care about your Farm, City or Aquarium. While others have tons of postings about their favorite games, about 40 status updates in a row. I know this because, […]
Steven Le Vine, January 7, 2011This week, coffee titan Starbucks did something it hasn’t done since 1992. It changed its logo. But that wasn’t the biggest story. The biggest story was that the brand removed its trademark “Starbucks Coffee” wordmark that has encircled the centerpiece of the logo — a siren — since 1971. My first thought was: “This was […]