ME0028 – Lady GaGa Goes to Farmville – Marketing Elements by Timothy Goleman

It’s another Marketing Element podcast. This time host Timothy Goleman talks about how Lady GaGa has gone into the world of social gaming. She has been a big user of Social Media and has leveraged it to help in her success. In Farmville (http://www.farmville.com), they are giving players the chance to preview the new “Born This Way” album before it’s released. This is a big perk for current players. They also are including the album when you purchase a special gift card available online or at Bust Buy Stores

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tim@timgoleman.com