It’s another Marketing Element podcast. This time host Timothy Goleman talks about how Lady GaGa has gone into the world of social gaming. She has been a big user of Social Media and has leveraged it to help in her success. In Farmville (http://www.farmville.com), they are giving players the chance to preview the new “Born This Way” album before it’s released. This is a big perk for current players. They also are including the album when you purchase a special gift card available online or at Bust Buy Stores

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