Whataburger’s Meme Play

I am a huge fan of Whataburger! They always seem to have fun with their social. Today, however, they stepped it up! I’m sure you have seen the “Be smart like (insert name).” meme’s going around. The meme’s started to take off last week. I have seen them everywhere. I tried to do one but, all the ones I had didn’t fit me.

Today when I was going through my feed I ran across this:12573683_1207043209324387_5118084639150257863_n

I tried to embed the post but WordPress wouldn’t cooperate with me. This is awesome! Whataburger took something timely and fun. I wish more brands would do like this! Real time marketing takes some skill to be timely and not go over bad. The best example has been Oreo!

This just gives me another reason why I love Whataburger.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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