What You Need to Know This Week In Social Media Aug 25th

This week in social wasn’t a terribly busy week. There are a few things that I wanted to share with you that happened this week. This isn’t everything that happened but some of the high notes.

Twitter Adds DM to Websites

Yesterday, Twitter announced that they are allowing people/brands to embed the DM button on their site. I have tried to create this button but haven’t been successful. To get the button you have to go to publish.twitter.com and enter your information. Now for the confusing part. The official post says you need your user name and twitter number. This allows it to work. That aside I like this idea.

This would be great for companies who do customer service via Twitter. You can add this option to your contact page. Note, that the person contacting must have a Twitter account to send DM messages through the button. It may sound like a no-brainer. But, there will be those who will not know.

UPDATE: The instructions are rather confusing. Don’t enter information in the “What would you like to embed” at the top. Scroll down and you will see “Twitter button” option. Click that icon and you will need the user name and user id. Which can be found under your settings.

Brands Using Instagram Stories

I touched on this briefly this week. Instagram released a post showing how brands are embracing and using the service. The official post “How Businesses are starting to use Instagram Stories.” The post shows examples of what the brands are doing. It will give you ideas for your own business.

The reason this is important is that it shows the commitment by Instagram for the platform. Many times social networks release new features only to abandon them later. I see this as a force in marketing for a while to come.

This is a short one this week! Stay tuned next week for more!

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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