Must have Tools for Content Marketing

Sorry, this week has been hit or miss. I wasn’t feeling well and I hope the Twitter list post made sense. I am on the mend and should be back to full steam after the holiday. I wanted to share a few tools every content marketer needs to have in their tool box. Most of these are free or minimal in price.

Grammarly – Free Chrome Plug In

The last time I looked into Grammarly it was a paid service. Now they have a free version that you can have in your browser. It tells simple grammar mistakes and my personal favorite. It lets you know when you use the wrong version of the world. Such as Their, There and They’re. Also, one that can trip up any of us, affect and effect. It will also send you a weekly report on how your writing stacked up against other members.

Trello – Productivity

Trello is a tool that is great for working with a Team. It allows you to keep track of everything. I find it more useful than email. You can upload attachments (free version up to 10 MB a file). Have multiple people comment on the card/item. Other handy features are checklists, assigning team members and due dates. I found it’s great for brainstorming and throwing out ideas.

Slack – Communication

When I first heard about Slack. It was being used by developers and coders. After getting on the service it’s an amazing communication tool. You can have multiple conversations going at once. It can tie into other apps like Trello. The basic service is great. There is a total storage limit, if you don’t use too many attachments, your organization won’t have a big issue with filling it up.

Canva – Graphics

Canva, as I have said many times, can make you look like a graphics rock star. It’s one of the best programs on the market for graphics. The cost is free. However, certain elements will cost $1. Which is still a great price. The cost of stock photography and elements can run up fast. It’s worth a few dollars for something important you need to promote or post about.

IFTTT – Productivity

If you’re a one man show or on a small team. Automation is your friend. If This Than That can post your blog to social media sites. That is my favorite feature. But, there are thousands of other “recipes” that you can use. It links social, blogging, and much more. You can set it up on the net or through an app.

These are a few of the tools I use. There is a lot you can do on a small budget. It will make it seem like you have a marketing team when it’s just you or a select few!


Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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