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ME0024 – Local Marketing with Joe Koufman and David Rollo

Local Marketing¬† is the topic of today’s podcast. We cover all of the following topics:

    • Group coupons (such as Groupon, LivingSocial, and ScoutMob)
    • Geo-targeted advertising (such as Google and Facebook)
    • Local listings (such as Urban Spoon and Yelp)
    • Mobile (such as ShopSavvy and Google Hotpot)
    • Check-in apps (such as Foursquare, MyTown, and Gowalla)
    • Affiliate marketing (such as Amazon and eBay)

      Joe Koufman

      • VP, Business Development and Marketing
      • Engauge
      • @gumboshowjoe

      David Rollo

      • SVP, Digital & Social Strategy
      • 22Squared
      • @irollo

      Contact us:

      • @timgoleman
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