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February 8, 2011

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ME0024 – Local Marketing with Joe Koufman and David Rollo

Local Marketing  is the topic of today’s podcast. We cover all of the following topics:

    • Group coupons (such as Groupon, LivingSocial, and ScoutMob)
    • Geo-targeted advertising (such as Google and Facebook)
    • Local listings (such as Urban Spoon and Yelp)
    • Mobile (such as ShopSavvy and Google Hotpot)
    • Check-in apps (such as Foursquare, MyTown, and Gowalla)
    • Affiliate marketing (such as Amazon and eBay)

      Joe Koufman

      • VP, Business Development and Marketing
      • Engauge
      • @gumboshowjoe

      David Rollo

      • SVP, Digital & Social Strategy
      • 22Squared
      • @irollo

      Contact us:

      • http://marketingelementsblog.com
      • @timgoleman
      • tim@marketingelementsblog.com

      Podcast: Play in new window | Download

      Timothy Goleman

      Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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      Read more from Marketing Elements Podcast, Marketing Ideas & Concepts
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      • Anonymous

        You’ve created an extremely nifty guide here! Thanks! The part about
        review sites that currently get picked up by Search Engines is extremely
        helpful. local search marketing

      • http://www.sleepinggiantmedia.co.uk/ Search Marketing Agency

        It has created a very intelligent guide here! Thanks! The section on
        review sites that are currently detected by the search engines is extremely
        helpful.Very useful information you have here, I really like the way it is written.