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February 8, 2011

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ME0024 – Local Marketing with Joe Koufman and David Rollo

Local Marketing  is the topic of today’s podcast. We cover all of the following topics:

    • Group coupons (such as Groupon, LivingSocial, and ScoutMob)
    • Geo-targeted advertising (such as Google and Facebook)
    • Local listings (such as Urban Spoon and Yelp)
    • Mobile (such as ShopSavvy and Google Hotpot)
    • Check-in apps (such as Foursquare, MyTown, and Gowalla)
    • Affiliate marketing (such as Amazon and eBay)

      Joe Koufman

      • VP, Business Development and Marketing
      • Engauge
      • @gumboshowjoe

      David Rollo

      • SVP, Digital & Social Strategy
      • 22Squared
      • @irollo

      Contact us:

      • http://marketingelementsblog.com
      • @timgoleman
      • tim@marketingelementsblog.com

      Podcast: Play in new window | Download

      Timothy Goleman

      Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

      Website - Twitter - Facebook - More Posts

      Read more from Marketing Elements Podcast, Marketing Ideas & Concepts
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      • Anonymous

        You’ve created an extremely nifty guide here! Thanks! The part about
        review sites that currently get picked up by Search Engines is extremely
        helpful. local search marketing

      • http://www.sleepinggiantmedia.co.uk/ Search Marketing Agency

        It has created a very intelligent guide here! Thanks! The section on
        review sites that are currently detected by the search engines is extremely
        helpful.Very useful information you have here, I really like the way it is written.