ME0024 – Local Marketing with Joe Koufman and David Rollo

Local Marketing  is the topic of today’s podcast. We cover all of the following topics:

    • Group coupons (such as Groupon, LivingSocial, and ScoutMob)
    • Geo-targeted advertising (such as Google and Facebook)
    • Local listings (such as Urban Spoon and Yelp)
    • Mobile (such as ShopSavvy and Google Hotpot)
    • Check-in apps (such as Foursquare, MyTown, and Gowalla)
    • Affiliate marketing (such as Amazon and eBay)

      Joe Koufman

      • VP, Business Development and Marketing
      • Engauge
      • @gumboshowjoe

      David Rollo

      • SVP, Digital & Social Strategy
      • 22Squared
      • @irollo

      Contact us:

      • http://marketingelementsblog.com
      • @timgoleman
      • tim@marketingelementsblog.com

      Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

      3 comments on “ME0024 – Local Marketing with Joe Koufman and David Rollo

      1. Reply Anonymous June 23, 2011 at 7:53 am

        You’ve created an extremely nifty guide here! Thanks! The part about
        review sites that currently get picked up by Search Engines is extremely
        helpful. local search marketing

      2. Reply Search Marketing Agency September 21, 2011 at 11:39 am

        It has created a very intelligent guide here! Thanks! The section on
        review sites that are currently detected by the search engines is extremely
        helpful.Very useful information you have here, I really like the way it is written.

         

      3. Reply SEO consultant uk October 24, 2012 at 8:44 am

        I really like the way it is published.

      Leave a Reply to Anonymous Cancel reply