I have been involved with blogging since 2004. Over the 12 plus years I have been blogging I have seen many things come and go. One thing that goes against everything you would think is long form content performs better. It goes agains common sense. Meaning that shorter content should be the thing you want […]
May 2016
How To Plan a Campaign
This past week I interviewed for a job. They wanted to know how I plan for a campaign. I came up with a document that I am going to share here. I gave a great presentation but unfortunately didn’t get the job. Create a Calendar Excel Use an Excel document to keep everyone on the […]
Brand Accounts coming to Instagram?
AdWeek posted yesterday that Instagram is testing out Brand Accounts/Profiles. I”m not sure this is a good thing. They have some great features that will be released for brands. Will the pages come at a price? Meaning will it be run similar to Brand Pages on Facebook? What is being Tested? First, lets talk about what […]
What Happens when the Internet goes out? Part 2 – Implementing
Now that you have everything ready for a worst case scenario. Let’s put it to work. This is an example that happened to me. It’s Friday at 5 PM and the internet goes out. You think “oh it is a glitch and will come right back on.” After 10 minutes and restarting the modem 4-5 […]
What Happens when the Internet goes out? Part 1 – Planning
The worst happens, the internet goes down. What do you do? There is plenty of work to do. Social and digital marketing never sleeps. If you have a phone or tablet with cell service. Your day will be saved. While not idea it means you won’t miss a beat. It’s important to be prepared, have […]
What is in a name – Why getting the right one is important
This may sound like a no brainer. When you get all the social properties for your brand get them all the same when possible. Meaning the part after after Facebook.com or instagram.com. This is true when getting user names for Twitter, Instagram, Pinterest and others. I think the only exception maybe Facebook. I say this because […]