Some companies try tried and true ways of growth. Then there are others out there who try new and innovative things. Some are super successful, while others end in disaster. I embrace the saying “I’d rather fail at trying something new rather than keep doing the same thing.” In business you have to take risks […]
June 2016
Is Branding really that important?
I was listening to Ben Thompson and James Allworth’s podcast Exponent. If you love technology and want some great insight, give Exponent a listen. Episode 084 – The Old World Order was about Television advertising and the future of TV. They briefly touched on branding. I was listening while I was driving and it got me […]
Hootsuite Understand Content Marketing
When I say HootSuite, you think of a great social media management platform. One that will help you mange all social accounts in one area. It also lets you schedule, respond and view analytics of posts. On the price scale it’s affordable for most small brands. However, did you know that they have a great […]
Should you promote your content multiple times on Twitter?
If you are a blogger there is one thing that you have to accept. That is as you post new content the older content gets pushed farther back. The more you post the faster your content will disappear from the front page. It may not sound like a big deal, but how many people go […]
Twitter Doubles Down on Video
2016 is the year of video on social media. Facebook started the movement and other social networks soon followed suit. Twitter allowed you to have video but only up to 30 seconds. That all changed this week. Now you can post videos up to 140 seconds long. Maybe this is to match the character count. […]
Personal Branding – Is your past affecting your Personal SEO
In working on my own personal branding, I have discovered things from the past. It is coming from an unlikely source, Facebook. If you Google yourself you can see what comes up under your name. I kept noticing some things kept getting into my search engine results page. They all seemed odd. Upon further investigation […]
Image Apps – Comparison of Apps
I love image apps. I have quite a few on my iPhone/iPad. Each one has great features. Some have more features than others. I decided to compare and contrast each of the apps that I like. I have a total of 5 that I use most often. They are Canva, WordSwag, Retype, Adobe Spark and […]
How to Make a Quick and Easy Watermark
Over the weekend I had needed to create a watermark for some pictures. I opened Pixelmator (similar to PhotoShop but for Mac) but never could get what I wanted. Most of what I created was too hard to read on a picture. My vision in my mind never matched what I was able to create. Then […]
Why A Personal Brand is Important
I am starting my journey into finding my next opportunity. As they say. It has made me take a hard look at my own social personal brand. What I have been doing and where I want to go. Over the last few years I have used most of my time to run clients social media. […]
Facebook let’s you track In Store Visits
Wouldn’t it be great to run an ad on social and be able to see the effectiveness of how much traffic it drive? Sounds like a dream or a something a ways off. It’s not any longer. Facebook announced this week the new Store locater for location awareness ads. It’s a long name for a […]