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Blogger Relations – Keeping your Relationship Going

A few months ago I wrote up how to find and start relationships with bloggers. This post is about how to manage that relationship. I am on both sides of the blogging world. I have been blogging for over 10 years and have been on both sides of the the relationship. I have worked with […]

New Ways to Create, Share and Discover Live Video on Facebook

I just mentioned this the past week that Live Video on Facebook needs to be rolled out to more than just those who use Facebook Mentions. It was like the Facebook Gods were listening to me! They have rolled it out to Groups and Events. What did they release? “Going live” on Facebook feels special […]

App Review – Adobe Post

I have covered a few different apps that help you create graphics. The first was WordSwag and the app world exploded after that. One of the latest entries is from Adobe. It’s Called Adobe Post. As names go it’s pretty generic. I think we could have come up with a better one, but I digress. […]

How to Run Instagram Ads – A Small Business Tutorial

Running Ads on Instagram from Instagram for Business on Vimeo. Instagram created this video on how to run ads on Instagram. When they were first opened it was made for large businesses. Now they have bundled it in with the Facebook Ad Manager. If you can place an ad on Facebook you can do one […]

What I Learned From Small Brands That I Never Would Have Learned From Big Brands

I have heard so many times in my search for a job over the years, “You don’t have any big brand experience.” This is a statement that has always puzzled me. Yeah, I haven’t worked with a Coca-Cola, Home Depot, IHG or UPS. My limited big brand experience is limited to Verizon for three months. […]

Why You Need a Paid Strategy in Social

Social media is free. You hear this all the time in the world of social. This is true for the most part. There is no cost in joining a site, creating a page and sharing your information. However, on many sites your branded content often goes unseen by over 80% of your Fans/Followers/Likes. So what […]