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Social Media Analytics – On a Budget

I have been scouring the Internet looking for ways to judge the effectiveness of social media. Granted you could use some of the programs, such as Radiant6. But, if you are in a position with not many resources here are a few tools to help you check judge the effectiveness of your efforts: Google Analytics […]

Social Media Analytics – WOMMA Webinar Notes

This past month I got to be on a WOMMA (Word of Mouth Marketing Association) webinar about how to measure social media analytics. I learned some for the Georgia Aquarium. This was more in-depth and all about analytics. It was hosted by the Spring Creek Group out of Seattle. The presenters were Chad McDaniel and […]

Atlanta Ad Club Social Media Roundtable

Last Thursday night the Atlanta Ad Club had a social media roundtable. It was a great presentation done by industry leaders. I know lately I have said a lot has been great, but it’s the way I call them. I have enjoyed going to some really great events. Ok, here is something on the down […]

AMA Atlanta Signature Lunch – Moving the Needle in a Tough Economy: Three Interactive Strategies That Paid Off Big in 2009?

I attended the January Signature Lunch for AMA Atlanta. I know I should have posted this on Wednesday, but my personal social media is like the story of the Cobbler. The cobblers kids have no shoes. I always put my stuff on the back burner. But, I plant to blog a lot more about events […]