What to Know in Social Media Marketing This Week Aug 19 Edition

It has been a week for me. I’m finally able to catch my breath. This made me realize that I didn’t have something to post tomorrow. After a bit of debate, with myself, I decided to do another This Week is Social media. There were a few things I think you should know about! Canva Update  […]

Should You Care about Twitter Stories?

Should you actually care about the recently released Twitter stories? I would say yes you should pay attention. Unlike SnapChat, Instagram is a program a lot of businesses/marketers are familiar with the service. The app is not something foreign or hard to use. I think the biggest issue people have, well those over 40, is […]

Influencer Marekting Part 6 – How I managed a Brand Ambassador Program

Brand Ambassador programs are a lot of fun to manage. But, they are a lot of work as well. When I had a client give me the go ahead to create a brand ambassador program. I was very excited and happy. The client was in the men’s fashion area. It focused on activewear, swimwear, and […]

Influencer Marketing – Part 5 – Types of Influencers Programs

  There are several types of Influencer programs you may set out to do. They are Sponsored Content, Event Coverage, Brand Mentions, Product Reviews and Ongoing Brand Ambassadorships. They range from simple to more complex. It all depends on what your goals are for the influencer program. I will admit that when I started this […]

Influencer Marketing – Part 4 – Defining Success in Campaigns

After a campaign has run its course. It will be time to see if you accomplished your goals. Don’t get too upset if you miss your goals in the beginning. You may have set the goals too high and as the program progresses you can see what you can reasonably expect. Remember, when you learn […]