Shift from Print Media by Movie Theaters


Yahoo News reported today that many of the main movie theater chains are shifting away from print and focusing show time information online. As with many industires, they are always seeking ways to cut costs and going to online, the listings are free for the most part. The sties that give the information, such as Moviefhone and Fandango make money off the ticket sales.

This has happened with record sales in the movie industry this year. I think that many of the movie companies are looking ahead on how to promote their movies more effectively. The print media is very limited in what you can do with it. It’s either an ad or show time. Where as the sites offer more content such as movie reviews, user reviews, trailers and more.

I think that these ticket sites could go even further by adding more social media functionality. Things they could consider is add this to Facebook, Twitter and other forms of media. For large movies people want to go with friends and you can develop a “Invite your friends” to the opening. While, on the other hand sometimes movies are last minute and you can add it to your blog, Facebook or Twitter, as meet up at AMC and let’s see Bambi, as an example. With a link to get tickets for that show time.

I think the shift from print to online will be in the best interests for movies and movie theaters. I would love to know your thoughts.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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