Facebook Community Pages…. A Good thing?

Facebook just announced a Community pages last week. You maybe asking what the heck is a community page? Well, I’m glad you asked. It is an attempt to keep Fan pages in the hands of the rightful owner, such as Coca-Cola, Best Buy and other big brands. Where as, community pages are for, a lack of better words, fans can create their own page. These will be unofficial and will be where places like “Get Betty White on SNL” will reside.

It’s still kind of cloudy but from what I have read, community pages will be more like wiki pages. Where the page run by the community. Which for certain pages would be a good idea. It is allowing for more interaction  and participation in Facebook by users.

There is one thing that kind of troubles me. Its when a fan page reaches a certain level, they convert it over to a community page. I haven’t seen anything to tell the magic number that this happens. How will this affect the strategy of brands marketing on Facebook?  Is a brand going to be able to control their message they want to share on Facebook?

The one thing that drives me crazy about Facebook is they constantly change things. I think they really need to focus on the business experience and how they are using Facebook. I like how they have focused on the user experience, but now that Facebook is a major player in social media they need to invest time in creating a better experience for businesses./Fan Pages (or should I call them Like Pages?)

I am looking forward to hearing more about these pages. I hope they have a good idea for doing it, or it could come back to cause problems later. If you know any more information about them let me know.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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