ME0006 – Media – Radio Usage Declining – Marketing Elements by Timothy Goleman

On this podcast I discuss the study from the Bridge Ratings study ( http://www.bridgeratings.com/press.04.01.10.DeviceUsage.htm ) about how the consumption of radio is declining. However, the use of online radio (simulcast or streaming) is gaining ground. This also carries over to the use of podcast (which is a good thing for me). This is happening to all media types and I think the iPad is going to be a game changer for media. I will create a post more in depth about how all media are now coming into one format, and that format is online!

Let me know your thoughts about media and how its changing in the digital age? Are all forms of traditional media going to decline? Is the iPad a game changer for media? Some interesting thoughts to think about!

tim@marketingelementsblog.com
http://marketingelementsblog.com
twitter – @timgoleman