HootSuite Social Analytics from HootSuite on Vimeo.
I saw last night that HootSuite was updating. It made me wonder what they were up too. Hootsuite is my favorite social media tool and yes I am a paid member. I know there are plenty of you out there that aren’t fans of paying for a social media tool. Other platforms I have tried are ok but none make it easy for me like HootSuite. I am not a fan of TweetDeck, CO-Tweet or similar services. To me HootSuite just fits in with what I am doing for myself and my clients.
So, cut to this morning and I see the new dashboard and new custom analytic reports. Which at first really seemed awesome. The things you can do with them are pretty amazing. It’s simple drop and drag techology. As you can see by the video it’s very simple to use.
Then cut to the cost. It is available to everyone but you get a certain level of reporting. Beyond that you need to buy credits. Which made my big smile this morning go away. Working for small businesses this could be a game changer for smaller agencies and consultants. However the cost for the reporting is not a good thing for smaller agencies/consultants.
I hope they add some more functionality for smaller biz and come up with some great pricing options. This is totally worth paying for but not when it’s $100 or more a month. Keep up the good work Hootsuite but let’s shift some focus on the smaller agencies.