Social Media Done Right – SouthWest

I saw this on Facebook last night, it is a post by Southwest Airlines. I love this because they really show the personality of the brand. It’s no the typical “The site will be down.” The part about infomercials actually made me laugh.

It’s great to see a brand bringing humor in. If you look at the engagement, 24 comments and 133 likes in 12 minutes. I can only imaging what the Edge rank is for this post. More brands need to find their personality and use it. Social should be fun and really engage your fans to make them an advocate for you and your brand.

I just wanted to share this and say this is a great example of social media on Facebook

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

Leave a Reply