Why I like Google+

I know many out there aren’t fans of Google+ and many of our social media folks have written it off. First, let me say I feel that Google did botch the launch of +. They should have run a smaller beta and then had pages and everything ready to launch.

With that said, I am enjoying Google+. I think it has a lot of potential and good competition to Facebook. Here is why:

  • It is a less cluttered layout then to Facebook
  • They are slower to release things, unlike Facebook that put out the ticker, story grouping and highlighted stories.
  • It’s easy to use, very intuitive
  • I have actually been using it to communicate with friends, more so then Twitter or Facebook.
  • Hang Outs are easy to use and now includes the ability to call anywhere in the US for FREE.

These are just a few reasons why I like it. I will be realistic here and know they have a long way to go before the mainstream will start seeing it as an alternative to Facebook. Some things that will be needed for that are:

  • Better integration with other Google properties i.e. YouTube
  • Google Analytics integration on pages
  • Vanity URLs for profiles and pages
  • Integration into third party applications like HootSuite, Tweetdeck, etc (HootSuite is in limited beta testing just for enterprise customers)
  • Multiple admins on pages

I hope we see more from them and it won’t die like Wave, Buzz and many of the other social program Google has come up with.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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