I grew up on the Muppets and resurrection of the movies the last few years have been amazing. The new movie is out this year and to promote it the Muppets released this video just after the Golden Globes. Its a Twitter conversation of someone saying they needed to be on the awards!
One of the things you have to do is be agile and put things out! Oreo did it during the Super Bowl and now the Muppets are taking a page from them. But, when you look back on the Muppets the last few years they have been using social to it’s advantage.
I love to see a company that doesn’t have to be prim and proper just have fun in the space! I’m going to look a bit more into their social and do a bigger write up soon!