Twitter Releases Dash Board

Twitter Analytics for most have always been a bit wonky. You always had to go through the Ads interface. Then navigate your way to the analytics you want to view. If you wanted a good overview on the go, it wasn’t easy using just a Twitter app. You could always get in depth per Tweet on the official Twitter app. They didn’t give you an overall view of your activity.

Another thing that was never standard in the Twitter app was the ability to schedule Tweets. You had to rely on a third party service like HootSuite. Twitter now has that feature built in. That is built in the new Dashboard app.

“Twitter Dashboard is a powerful tool designed to help businesses connect with their customers and community. Large, dedicated teams typically have the advantage of sophisticated tools provided by Twitter ecosystem partners. Today we’re offering a free tool to give all businesses an advantage in the way they use Twitter. With an iOS app and desktop web experience, Dashboard offers a single destination to get things done. It gives business owners a clear picture of what’s being said about their businesses, lets them schedule Tweets, and offers insights about their Tweet performance.” – Twitter Blog post

The app is just iOS. Those on Android may not like this, but I”m sure they are planning an App for the platform. In the mean time you can use the web interface at I personally am glad to see there is a desktop version of the service.

Twitter is leveraging Dashboard to help “easily engage with your audience,” “Tweet when the time is right” and “Get tweet ideas and inspiration.” The Dashboard app will take over from the official Twitter app for businesses. The analytics will tell you when people who follow you are on the service. This will allow you to get maximum exposure for your Tweets. Lastly, If you don’t know what to say on Twitter. Twitter will be giving you tips of things to post. This can be great for new businesses to Twitter.

The App is now live in the App Store and the webs interface is up.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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