Adobe Spark – Spark Your Marketing Creativity

Being a small business and having great graphics and landing pages are sometimes luxuries. They are big expenditures in a marketing budget. Adobe has released a new service that could come in handy. It’s called Adobe Spark. They rebranded it into a trio of apps. The apps are now Post, Pages and  Video. Instead of iOS only apps there is a web interface.

You need to sign up for the service. This can be done through an existing Adobe account or you can sign in through Facebook. This you may find annoying to use the service, but it will save your designs. Kind of like Canva but will have all projects underwear one area.

Adobe Spark (3)

The first is Adobe Post. I have covered this before. It’s very similar to other services like Word Swag, Canva and more. The post let’s you create images and short videos for social media. It also automatically will resize your images to fit just about all social media. The down side is you can’t have total control over the image. The color scheme is set and sometimes will work with your image and sometimes not. My example is above that I created. I posted it on Instagram as a video and it didn’t work out quite well.


Spark Video is another component of the Spark service. My description of the service is a simple Power Point. The bonus of this service is that it has built in music and other elements. I kept this example pretty simple. I love Vegas and picked the Caesar’s Entertainment. These are some general facts that I found on their website. The lay outs are very simple. You can run a picture behind, two pictures, picture with text under. It also allows you to to record your own voice over. The down side is it has “Made with spark on the end”


Last are Pages. If you have wanted to create landing pages but didn’t have the HTML or CSS skills. Pages will help. It will create pages with the Paralaxing effect. My example is the demise of Mermaid’s and their Deep Fried Twinkie. It allowed me to quickly create what I wanted to say the day I found out it was going. The pages are super easy to create. Even if you don’t have skills. I would suggest just creating a page and playing with all the effects and layouts to see what it does. You can then share them by a link or embedding them. These are great if you need a quick landing page. The downside is that you can’t get a custom URL.

I will have a more in depth video tutorial on each of these. The down side is all but Post have a “Made with Adobe Spark” on the designs. They need a paid service that will allow you to take off the Made with Spark, and be able to upload the pages to your own server. But for free these downsides are not bad.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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