Brand Ambassador programs are a lot of fun to manage. But, they are a lot of work as well. When I had a client give me the go ahead to create a brand ambassador program. I was very excited and happy. The client was in the men’s fashion area. It focused on activewear, swimwear, and […]

  There are several types of Influencer programs you may set out to do. They are Sponsored Content, Event Coverage, Brand Mentions, Product Reviews and Ongoing Brand Ambassadorships. They range from simple to more complex. It all depends on what your goals are for the influencer program. I will admit that when I started this […]

After a campaign has run its course. It will be time to see if you accomplished your goals. Don’t get too upset if you miss your goals in the beginning. You may have set the goals too high and as the program progresses you can see what you can reasonably expect. Remember, when you learn […]

You now have influencers in place and ready to start. Set up campaigns you want to run with influencers. Base them around goals you want to achieve. An example is, “Raise awareness by 20% of product A.” Or “Increase sales on product B by 15% in a one-month period.” Remember goals should be realistic. Don’t […]

Finding Influencer maybe the hardest part of Influencer marketing. You want to find someone with a great online following and knows about your industry. Also, they have to be open to working with a brand on creating content. If you aren’t aware of influencers in your industry, you are going to have to do some […]

Influencer Marketing is one of the hottest trends in the world of marketing. If you aren’t familiar the official definition of Influencer marketing is “is a form of marketing that has emerged from a variety of practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market […]