Timothy Goleman, July 29, 2016An interesting infographic came out this week. It was how brands and influencers view Influencer Marketing. Not surprising, that each side views it differently. I come at this from a distinct difference. I have set up influencer programs and been an influencer on some projects. This gives me the ability to see both sides of the […]
Timothy Goleman, July 27, 2016Photo app fans rejoice! The Prisma App is now on Android! It is an app that I have come to love over the last few weeks. I did a post on Prisma a few weeks back. It takes your pictures and converts them to works of art. It could be a painting or a cartoon. […]
Timothy Goleman, July 26, 2016The last part of the SBSS is about social media analytics. I am going to explain some of the different analytics you should be viewing on a regular basis. Most of these will be very simple to look up and won’t take much effort. However, if you want to do some in depth analytics, most […]
Timothy Goleman, July 25, 2016There are many in the marketing world that frown on Automation. They say that it should be managed by a person and not scheduled to post during the day. I don’t follow this belief. Scheduling can be very helpful, especially to small businesses. You can do it in the morning or the night before and […]
Timothy Goleman, July 22, 2016There are a ton of tools on the market for social media. You can spend your entire budget on more just on tools. It would be great if we could all use a service that does social listening, sentiment analysis, account management and analytics analysis. In a perfect world we would have all those things. […]
Timothy Goleman, July 21, 2016Graphics are one of the most important things on social media. Unless you’re a graphic designer, creating graphics is not your strong suit. You can get an Adobe Cloud subscription to Photoshop and create your own. If you’re anything like me, what you see in your head rarely comes out that way in Photoshop. I […]
Timothy Goleman, July 20, 2016I posted yesterday about the differences between Large and Small Businesses in social media. It was originally supposed to be a one off post. After letting it stew over night I realized, that each recommendations I made could be it’s own post. I am going to take them in order and give more in depth suggestions […]
Timothy Goleman, July 19, 2016The world of social media now puts businesses on a level playing field. Meaning there is equal access to all social networks for all businesses. Unlike the days of paid media, smaller brands couldn’t afford large newspaper, prime time TV and Trade journal advertisements. Now small companies have a chance of getting found and going […]
Timothy Goleman, July 14, 2016When I mention podcasting many things come to mind. Brands in podcasting are TWiT, NPR, Adam Corolla and more. We are having a renaissance of sorts with the medium. Prior to this a lot of podcasting were geared towards technology and things a bit geekier. I can say that cause I consider myself a geek. Now […]
Timothy Goleman, July 13, 2016It’s the age old question in customer service. Is the Customer right? In 1909 Harry Gordon Selfridge, the founder of Selfridge’s, gave us this mantra. Is this the case now? Mashable ran a great article about this topic last week. “Top 5 Reasons the Customer is Always Right is Wrong.” It’s a very interesting read and […]