What is Evergreen Content?

You may hear the term “Evergreen Content” but do you know what it means? If not this post is for you. Evergreen is a form of content that never is never or takes a while to go out of date. This may sound crazy to some. Most of us think that content has an expiration date. But, this is not always the case.

Let’s start by talking about what isn’t Evergreen. Any post on changes to Facebook or social networks has a limited shelf life. Facebook changes things so much that a post you did two years ago on a change. Will more than likely not be relevant to today’s Facebook. I have faced this in some of the tutorials I have done. Apps and services change and redesign with advancements in UI and technology.

Evergreen content is different in each industry. It’s content that you can share today and it’s still as relevant as when you posted. It could be a month, a year or two years old. One example on this blog is my Influencer series. The post I did about running an influencer campaign for a client. This won’t change in the future, it was my experience. That is the key to evergreen content is something that will not change significantly in the future.

One good way to find your evergreen content is through Google Analytics. If you have posts from the past constantly appear on your top 10 or 20 posts. This is information that people are searching for and still find relevant. If however, you have a piece of content that ranks high in searches and is out of date. Write a new version of this post. Then on the one that still ranks high in search put a link in to the updated content.

The key to evergreen content is creating good content!

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

Leave a Reply