Dyslexia and Marketing

I still find it very odd that I run a blog and am dyslexic. It’s something that I have learned to deal with over the years. One thing I have found out is mine is exacerbated by stress. My Dyslexia causes me to leave out entire words, think a word is spelled wrong when its right, and gets crazy when I can’t spell simple words. Side note, you can’t look up a word in the dictionary if you have no clue how to spell it.

If you suffer from Dyslexia and work in marketing or any business, here are some things that help me:

Grammarly – I love this service. Every year they keep improving and making it better. Plus, it sends you reports so you can see what your most significant issues are, such as a word you always misspell. One of my biggest problems is I leave words out, which I read in my head, so I never see the problem. Grammarly will check your spelling, grammar, and more. It has caught a lot of mistakes.

Dyslexia Font – Did you know there is a dyslexic font? If not, you do now. There is a font that makes it easier for people with Dyslexia to read. The font is thicker at the bottom than the top. It looks odd, but it does help. You can download it for free!

Text to Speech – One free way to check your writing is to have it read aloud. Most phones and computers have an accessibility option that will read the screen. This has helped me many times hear words I left out or sentences that don’t make sense the way I wrote it. There are also specific apps for Dyslexics that will read books aloud.

Audio Books – I personally like to read along to a book. Having the audiobook allows you to hear it and read it at the same time. Now audiobooks are easy to find due to Audible and other audiobook services.

These are my tips for dealing with Dyslexia. And on a side note, why do they make Dyslexia so hard to spell, I mean come on, I always misspell it.

If you have Dyslexia and use other tools you use, let me know!

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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