If you had told me in 2014, when I first started using Canva, that they would hit 100M useless, I would have said no way. I say this because I didn’t think the general public would take to it as they have, and it has amazed me that many Fortune 500 brands use this to create graphics. It’s become so ingrained in social media that even social media manager positions list Canva as a skill I’m in demand.
Canva has always been a secret weapon for me in promoting myself and the work of clients and employers. This simple program allows everyday people to create social and other graphics without a graphic designer. It has grown so you can do videos, presentations, and documents.
Some of the things I have created are
- Social media posts
- YouTube thumbnails
- Podcast cover art
- Instagram stories (static and video)
- Video lower thirds
- Video elements
You may be asking why these 100 million users are significant. The data I have found online says there are currently 345 million paid users of Microsoft 365 (formerly called Office), and Adobe has around 25 Million users. Canva has already conquered the casual designer market and is about to take on the goliath, Microsoft, with the addition of documents.
I don’t think Canva has to take on the everyday user but more of the “desktop publishing” section. Writing a document in MS Word is easy. However, designing one is a pain. I have found the Apple Pages much more straightforward when creating newsletters or fliers. Canva will make it easy to create stunning documents that can easily be shared and produced.
It will be an interesting year for Canva, and I can’t wait to see what they bring to the service this year and next year.