Reader Experience – Do Online Ads Suck?

Last week at Code Conference by Re/Code, Mary Meeker unveiled her Internet trends report. Ads were a part of the overall presentation. Re/Code even posted a post called “Mary Meeker is right — most online ads suck.” As a reader of sights I have to agree. I read a lot of sights on a regular […]

Digital marketing is just marketing

    This past week Brad Jakeman, PepsiCo exec, spoke at the Association of National Advertising’s annual “Masters of Marketing”. One of his points was that digital marketing should be considered marketing. His thought behind this was most of marketing was done digitally. There is no need to silo digital any more  I couldn’t agree more […]