Facebook strategy for smaller businesses just got tougher. This is because they changed the News Feed algorithm, meaning people will see less from brands/pages in their news feed. I work with a lot of small brands and getting their message out in the crowded social space is not easy, but now it just got a […]
One big thing that has happened in the world of technology is that Facebook has become the most visited site on the internet. This has previously been held by Google. As you can see by this graph, Facebook has been gaining ground for months. Now that Facebook has dethroned Google, what is next? On a […]
I have been scouring the Internet looking for ways to judge the effectiveness of social media. Granted you could use some of the programs, such as Radiant6. But, if you are in a position with not many resources here are a few tools to help you check judge the effectiveness of your efforts: Google Analytics […]
This is an awesome video to go over the basics of measuring Facebook Engagement. It’s simple with Facebook Fan Page insights. I have learned a lot about social media analytics this past week and will be sharing more! Using Facebook Insights from My Social Mastery on Vimeo.