We have been hearing about Social Search for years. No one has really implemented it well. I had high hopes when Facebook announced the Social Graph and the ability to search. This turned out to be a bit of a miss. You could search for friends who like a band, or pictures taken in a […]
Timothy Goleman
It’s Time to Vote on Twitter
Its official, Twitter is getting polling. I reported a few weeks ago about Twitter was testing out polling. Yesterday they Twitter announced the polling would be rolling out to all users on iOS, Android and the web. Previously, the only way to do a poll was to ask a question and have people reply with a […]
It’s Time to Get Your Brand on Instagram
Instagram is my favorite social network. It’s for one reason, it makes you happy. Leo Laporte said it on a few TWIT network shows and I totally agree. Plus its one of the easiest for Small Businesses to join. You don’t need any training outside of knowing how to take pictures on your phone. After […]
What I Learned From Small Brands That I Never Would Have Learned From Big Brands
I have heard so many times in my search for a job over the years, “You don’t have any big brand experience.” This is a statement that has always puzzled me. Yeah, I haven’t worked with a Coca-Cola, Home Depot, IHG or UPS. My limited big brand experience is limited to Verizon for three months. […]
Digital marketing is just marketing
This past week Brad Jakeman, PepsiCo exec, spoke at the Association of National Advertising’s annual “Masters of Marketing”. One of his points was that digital marketing should be considered marketing. His thought behind this was most of marketing was done digitally. There is no need to silo digital any more I couldn’t agree more […]
Instagram is all about Business
You may think Instagram is there to share selfies from your weekend in Vegas. Or the last great meal you ate. Maybe its your adorable pet. These are all part of the DNA of Instagram but it’s not all they want to be known for, they are embracing businesses. . Businesses have been an integral […]
Pinterest Updates Places Pins
Last year Pinterest introduced Rich Pins. This was one of the biggest changes to the service since its inception. If you aren’t familiar with them, Rich Pins are pins that have extra information. They center around Recipes, Places, movies, product or article. Rich pins are a way to convey more information to people on Pinterest. This […]
Put Your Videos on Facebook NOW!
Video has always been the area of YouTube. It is the go to place most people go to find answers to questions to music videos. Last year Facebook fired a shot across the bow of Google and YouTube. They are revamping the video experience on the service and is going head on with YouTube. Before […]
Why You Need a Paid Strategy in Social
Social media is free. You hear this all the time in the world of social. This is true for the most part. There is no cost in joining a site, creating a page and sharing your information. However, on many sites your branded content often goes unseen by over 80% of your Fans/Followers/Likes. So what […]
New Android Marshmallow Is Being Released
This week Google announced the newest version of Android called Marshmallow. It is rolling out to Nexus device owners. Other makers will be getting it over the next few months. You maybe asking why a marketing blog is covering this upgrade? I think you should know what is new in operating systems because it will […]