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GM Giving Up Facebook Ads

Today GM announced they were discontinuing Facebook Ads. This is not too big a deal to me, where as the press seems to make it seems that GM is leaving Facebook all together. VentureBeat is reporting that GM currently spends $40 million on on Facebook. One-fourth of this is ads the rest is content and […]

ME0033 – Social Analytics – Facebook

Marketing Elements Episdoe 33 – Social Analytics – Facebook from Tim Goleman on Vimeo. This is the second part in my analytics posts. The first was an overview of what analytics there are in social. This specifically deals with reporting Facebook Insights. The spread sheet, as given by Chuck Hemann at the Social Media Conference […]