Facebook is not one of those networks that stands still. Facebook is constantly innovating their service for the users and businesses. Sometimes these are great changes and other times they fail. This is the thing I like about Facebook. They aren’t afraid to fail at doing something different.  One change they announced last year was the new messaging […]

We all know by now that Facebook is “Pay for Play” in Reach. Meaning if you want your posts seen by a larger audience you must pay for it to happen. While dealing with small businesses it has taught me few have massive marketing budgets like the Fortune 500 companies. So what is a small […]

One of my biggest complaints of Facebook and Google is unless you spend ten’s of thousands of dollars you get no help with any of their products. You send in a email request in to the customer service black hole and hope what you need is answered. Many times you never know if it was […]

Have you conducted a contest on your page? Did you make one of the conditions of that contest they like your page? If you answered yes to both questions, you will no longer be able to do that as on Nov. 5th (is the date I have heard). Facebook is implementing a new rule that […]

Have you have noticed your engagement metrics are a bit off? I have on a few pages I manage. Some have been off 30-50%  in some cases. This was noticeable in the last few weeks. I made me wonder if there was change in the news feed again but no. Inside Facebook is reporting that […]

One of my biggest gripes for Facebook has been the lack of really good and free analytics tools. In Sights has always been a piece meal of different analtyics that Facebook keeps changing every few months. This doesn’t make being a consultant to small business very easy. Just when you train a client on what […]

  Facebook released Business Manager today. I am writing this without first hand knowledge because I have no access to manager at the time being. I think this is in a step in the right direction for managing larger organizations on Facebook. I have said for years that Facebook needs a better way to manage […]

This week Facebook started rolling out the redesigned Pages news feed. The new News Feed is very clean and fresh. It is one change I don’t think we will hear much complaining from the average Facebook user. However, from brands and page owners it may cause a few issues. Unlike the last redesign to pages, […]