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ME015 – Integrating Social Part 3 – Chris Kovac talksSocial Media Communications – Best Practices

A. Best Practices per social media channels •    Corporate Policy •    Internal Communications •    Twitter •    Facebook •    Blog Development / Blogger Relations •    Multimedia •    Measurement/ROI B. Integration – Integration Social Media into traditional Marcom •    Market Research & e-research •    Internal •    Public Relations •    Advertising •    Corporate To find Chris you can […]

ME0013 – Chris Kovac – Integrating Social into Your Marketing Communications Part 1

Chris Kovac of Nicholson Kovac agreed to do a three part series of How to integrate social media in your marketing communications plan.  In part one we talk about about the strategy behind starting. You have to have a game plan before you get in the space. Then we go on to talk about how […]

ME0011 – Charles Lumpkin – Social and Search Marketing and Bing!

I had the pleasure of talking to Charles Lumpkin of Charles Lumpkin and Associates. He spoke at an event I attended about how you need to diversify and not just use search. You should diversify your marketing mix to include social, mobile and more. We then went on to talk about Bing! How it is […]