I saw this on Facebook last night, it is a post by Southwest Airlines. I love this because they really show the personality of the brand. It’s no the typical “The site will be down.” The part about infomercials actually made me laugh. It’s great to see a brand bringing humor in. If you look […]
Social Media Analytics – 101 the Basics
There seems to be a lot of talk lately about what are metrics in social media and how to measure them. I have taken a crash course in analytics the last few months and have discovered some of the key metrics you should look at in judging success. The metrics for Facebook are: Likes – […]
Goodbye to a Visonary
Yesterday I found out about the death of Steve Jobs, while playing trivia. I kept seeing Steve Jobs on the screen. I first thought it was about the iPhone announcement on Tuesday, but when I read the screen it said “Apple confirms the death of Steve Jobs.” I will say I was shocked. I knew […]
How Timeline will Affect Businesses
Last week F8 announced the new changes. The first was Timeline, if you watched the video above or the F8 conference you know the massive changes in the way profiles will be displayed. It will be more of a lifestream rather then the profiles we know. I eerily reminds me of Tumblr. The second are […]
What I have learned….
This past Friday I was laid off from my job. It was not expected and still sinking in, it will really hit me tomorrow when I get up and don’t have to go into the office. But the experience really taught me a lot about me and improved my skills. So here is what I learned: A […]
Google+ – Great Potential but is it too late?
I will admit that my first impression of Google+ was a good one. Google really impressed me with the clean interface and ease of use. So, this gave me hope that, unlike their last few attempts, this would pay off for their bid to enter social media. It took a few days but I got […]
ME0031 – Google Plus Facebook
Timothy Goleman is joined by Eric Ungs and Peter Brusa. Where they talk about the recent release of Google Plus. Eric was the only person on it at the time. Since then both Tim and Eric have gotten invite. Then we talk about the announcement from Facebook about the video integration with Skype. This is […]
ME0030 – Social & Mobile Search
Timothy Goleman talks about the Search. It’s not his strong suit but showcases his belief that all areas of marketing are intertwined. Its important to know how they interact. Bing announced this past month that they are using Facebook info, based on likes, to show you what interests your friends. He then takes it one […]
ME0029 – The Oprah Effect
Timothy Goleman talks about the Oprah Effect. That is the effect that Oprah had on the world of marketing. This includes books, non-profit and the annual Favorite Things edition. Who will take Oprah’s Place? Can anyone take her place. In a post Oprah world it will be interesting! http://marketingelementsblog.com tim@timgoleman.com @timgoleman http://marketingelementsblog.com/audio/me0029.mp3Podcast: Play in new […]
ME0028 – Lady GaGa Goes to Farmville
It’s another Marketing Element podcast. This time host Timothy Goleman talks about how Lady GaGa has gone into the world of social gaming. She has been a big user of Social Media and has leveraged it to help in her success. In Farmville (http://www.farmville.com), they are giving players the chance to preview the new “Born […]