Timothy Goleman, March 9, 2011HootSuite Social Analytics from HootSuite on Vimeo. I saw last night that HootSuite was updating. It made me wonder what they were up too. Hootsuite is my favorite social media tool and yes I am a paid member. I know there are plenty of you out there that aren’t fans of paying for a social […]
Timothy Goleman, February 14, 2011Steven Le Vine is founder and president of grapevine pr, which he launched in 2006. A gifted and well-respected media influencer, Steven blends his acute sense of what sells with his intense skill to spin creative story ideas, bringing his clients vast exposure in countless top-tier media outlets, including everything from The Hollywood Reporter and […]
Timothy Goleman, February 8, 2011Local Marketing is the topic of today’s podcast. We cover all of the following topics: Group coupons (such as Groupon, LivingSocial, and ScoutMob) Geo-targeted advertising (such as Google and Facebook) Local listings (such as Urban Spoon and Yelp) Mobile (such as ShopSavvy and Google Hotpot) Check-in apps (such as Foursquare, MyTown, and Gowalla) Affiliate marketing […]
Steven Le Vine, February 2, 2011Any first-rate publicist can carefully craft and execute a proper PR campaign that will both generate a substantial amount of press exposure, and also help to portray his or her client in a positive light. But, not all publicists will do this without taking a few shortcuts on the way. Sometimes shortcuts can be beneficial – a way to speed up a process that would normally take a longer amount of time. Other times, not so much.
Timothy Goleman, January 31, 2011I attended an event done by the Social Media Club in Atlanta. It was “The practice and pitfalls of running promotions and games of chance through social media.” It sounds like an in depth and jargon filled program, but it was in fact done in very easy to understand English. The presenters were Mark Staples, […]
Timothy Goleman, January 25, 2011Blogging is one of those areas where there seems to be a lot of confusion about how to best utilize them in marketing. I think a lot of people see blogging as a more personal endeavor rather then a business tool. I have been blogging since 2004 for both pleasure and business. The medium has […]
Steven Le Vine, January 16, 2011The biggest question most singer-songwriters ever have to contend with is when and how they will get signed to a major record label. For Lady Gaga, however, that was only the start to her already iconic career.
Timothy Goleman, January 11, 2011Social Gaming is one of those things you love or hate. There seems to be no in between. There are people on Facebook who say they don’t care about your Farm, City or Aquarium. While others have tons of postings about their favorite games, about 40 status updates in a row. I know this because, […]
Steven Le Vine, January 7, 2011This week, coffee titan Starbucks did something it hasn’t done since 1992. It changed its logo. But that wasn’t the biggest story. The biggest story was that the brand removed its trademark “Starbucks Coffee” wordmark that has encircled the centerpiece of the logo — a siren — since 1971. My first thought was: “This was […]
Timothy Goleman, December 17, 2010I recently got an iPhone and I know you are saying, “Welcome to 2007!” It has really changed my life and makes my work much easier. I never thought it would integrate so well and make me do things more easily. I consult and mange social media for small businesses and have found there are […]
