I am joined by Simms Jenkins from BrightWave Marketing. We talk about email marketing. This includes how social and email marketing are working together. What the future holds for email marketing. How the in box will change over the next few years.
Simms Jenkins is CEO of BrightWave Marketing (http://www.brightwavemarketing.com/), an award-winning agency specializing in email marketing and digital targeted messaging programs. BrightWave Marketing partners with clients in the development, management and strategic optimization of digital messaging programs that drive revenue, cut costs and build relationships. Jenkins has led BrightWave Marketing in establishing a top tier client list including Affiliated Computer Services, Chick-fil-A, Cox Business, O’Charley’s, RaceTrac Petroleum and Ted’s Montana Grill as well as leading advertising and marketing firms.
In 2010, Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association’s Atlanta Chapter for being the top agency marketer. Jenkins is regarded as one of the leading experts in the email marketing industry and is the author of The Truth About Email Marketing, which was published by Pearson’s Financial Times Press.
Jenkins is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. His industry articles have been called one of the top 21 information sources for email marketers.