Facebook’s One Account Policy Should End

I have a beef with Facebook’s one account policy. Granted I know nothing will come of it but I have to vent. I really think Facebook needs to do away with its one account policy for several reasons.

The first is they should allow brands to have profile to manage pages. I have been consulting and have had clients that have a Page, but it’s not clear who created it, who has admin rights. If they had companies with a profile you could manage it and have it directly under the company. An example of this one of my current clients has two Facebook pages, and we created a new one for this exact reason. But, the customer service is so bad at Facebook that we have been unable to delete this other account. If you have been in the so called help of Facebook its virtually impossible to find where to contact someone and when you do you never hear back from them. Now, if you spend around $12K a month you get an account exec but I don’t know many that spend near that on Facebook.

The second is for gaming. Ok, I know many of you out there HATE, and I mean HATE Farmville. I see people gripe about it all the time. What if people can create a profile just for gaming? I have and play Farmvile, yes I drank the koolaide, and it send out more notifications then anything else. It would be awesome to do a profile just for that. Our friend wouldn’t have to see it and you can remain a closet Farmville player. Then you can find other gamers and have them on that account. It would be smart and have less people complaining about it. But in the mean time just click the hide notifications from stream on you wall!

The last reason is with the growth of social media, it’s always good to divide up your professional and personal life. Facebook used to be only friends, but as it grows and grows many more of my friends in the business are allowing more business contacts. It would be great to have two profiles to have one for business and one for friends and family. The privacy, I don’t think, will ever be where you can really customizable. If they do it, it will be so complex that no one will be able to do it. Other social networks don’t have the same restrictions such as Twitter, Buzz, and such. I have two twitter accounts one for business and one for personal.

I would love to see Facebook relax this standard, but at times I don’t know what Facebook is doing or their reasons behind it. I have a feeling that they maybe the next Microsoft if they don’t put some reasoning behind their actions. Just when you get used to it they change it, over and over again. I saw on twitter they are looking at putting a new button on Facebook, I just rolled my eyes and

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

3 comments on “Facebook’s One Account Policy Should End

  1. Reply Nick September 22, 2010 at 10:01 am

    Stupid move. Privacy is a right in many countries.

    Great news for those with what they hope are Facebook-killers, just add Privacy and you could be on a winner.

    Facebook only want less Privacy so they can sell your data, it’s become one big spam machine.

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