Pinterest Analytics – Overview

Pinterest does a great job in letting people know what services they offer for business accounts. They have been one of the most proactive social media platforms in informing. Other services you find out about things second hand and wonder how to use certain features.

This video put out by Pinterest gives you a great overview on what are the Analytics currently offered. There are other services like Curalate that do similar things but if you’re on a budget you can’t beat the information you gain. I posted on LinkedIn today about how to “Getting Started with Pinterest Marketing”

Some analytics to pay attention too are:

  • Repins – How many people are repining your pins
  • Clicks – How many people click through the pin you posted
  • Impressions – This is important to view how many people see your pins but it shouldn’t’ be the end all be all of analytics.

Focus on creating content that people want to like and share. That should be what you should focus on. If people share your pin you will get better impressions. For more information see the Pinterest for Business on everything they offer to business partners.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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