New Facebook Messenger and Event Integrations

Messaging & EventsFacebook is slowly adding more and more features. They are really banking on Facebook Messenger to be a key player in customer service. Previously they rolled out a new messenger on pages. Each page will be graded on how fast they respond to messages. This is aided by a new messenger app.

Now Facebook is adding the capability to implement messenger on your site through the Plug in on websites. Now people who come to your site can send you a message about their order, a product or a general question. As a page owner you will answer it on your page or though the Pages App.

Events can also be added in the new Plug in. It can be a way for people to find and interact with your event. They will not have to go to the Facebook page to find them. This is good for frequent visitors to your site.

Facebook lists these as key benefits:

  • One place to manage event details: Any modifications you make to the event on your Facebook Page will automatically be reflected on your website within the Page plugin.
  • Subscribe functionality: People can now subscribe to your events directly from your website, and they’ll be notified whenever you create a new event in their area.
  • A more social events calendar: People who are connected to your Page can now see 
which of their friends are going to the same event, bringing social context to the event calendar on your website.
  • A localized experience: For events being organized in multiple cities, the most relevant event will be highlighted for a given person based on where he or she is located.

How this will affect your business: It will allow people to more easily interact with you. The Facebook news feed may not show people your event. Also, search may not bring up your page. If you have a name close to another business the customer may have a hard time finding the page. If you have a Plug In on your page update it so you can start showcasing events and answering questions.

Tim is the founder of Element33. A social media agency specializing in education, management and strategy for small businesses. He comes from a traditional marketing agency but has embraced all things digital. He considers himself a marketing nerd and believes that all marketing is tied together. This means no matter what silo you are in, social, email, seach, etc, changes in one will affect the other!

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