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Hootsuite for Small Business Social Management

I have talked a lot about social media strategy and editorial calendars. How do you manage all this? My favorite way is HootSuite. It’s an all in one service that can manage all your social properties. It is available on the web, phone and tablet. It’s the one service to rule them all (sorry for getting […]

How to Avoid a Copyright Claim on YouTube

Videos are becoming one of the most important things you can do in marketing and social media. That being said there are things you need to consider when making a video. The major one is not violating the copyright laws. Violating the law will include use of video, music and other images. Here is a […]

SBSS – Stop Using Stock Photography and Start Creating your own Images for Social Media

  If you are like me, you want to have something different for your posts than boring stock images. How many pictures of people sitting around a conference table can we see? Or ballon/stick figures? It all runs together and looks pretty generic. You need something that is going to stand out and get you […]

SBSS – Facebook takes on YouTube

Facebook until recently hasn’t been a place most businesses housed videos. Videos always seemed to be the step child to photos on Facebook. The analytics for videos were lacking for in depth understand of how your users were watching your videos. This past year at f8, Facebook has put effort into beefing up their video […]

SBSS  Blogger Relations 101 – Getting Started

  One of the biggest trends in the world of marketing is Content Marketing. Wikipedia gives this definition of Content Marketing; “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, […]

SBSS – Buy Button is Here For Pinterest – What You Need to Know!

This month Pinterest has rolled out the buy button. It has been rumored for a while and now Pinterest is ready to release it. But, before race to put the buy button on your site there are a few things you need to know! The button is not in wide release – Right now you have […]