I have talked a lot about social media strategy and editorial calendars. How do you manage all this? My favorite way is HootSuite. It’s an all in one service that can manage all your social properties. It is available on the web, phone and tablet. It’s the one service to rule them all (sorry for getting […]
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How to Avoid a Copyright Claim on YouTube
Videos are becoming one of the most important things you can do in marketing and social media. That being said there are things you need to consider when making a video. The major one is not violating the copyright laws. Violating the law will include use of video, music and other images. Here is a […]
SBSS – How To Start Blogging
Many of you have heard about content marketing. But how do you get started? What do you need to do? Don’t worry it’s not as scary as it seems. There needs to be thought put into the blog before you begin. I will walk you through the steps of creating a blog. From what platform […]
SBSS Snap Seed 101
One of the best apps on the market is Google’s SnapSeed. If you aren’t familiar with SnapSeed, it’s an image editing App. You can do many things with the app that you can do with Photoshop. Unlike Photoshop, Snapseed is FREE. Yup, its totally free and there are no in-app purchases. This tutorial was done […]
SBSS – Stop Using Stock Photography and Start Creating your own Images for Social Media
If you are like me, you want to have something different for your posts than boring stock images. How many pictures of people sitting around a conference table can we see? Or ballon/stick figures? It all runs together and looks pretty generic. You need something that is going to stand out and get you […]
SBSS Instagram Strategy 101
You have an Instagram account, now what do you do? Instagram is my favorite social network. I have said it before, but it’s a service that just makes you happy when you go on the service. People are usually sharing happy things such as vacations, sunsets, food and more! The only thing you need to […]
SBSS: Canva 101 The Basics
Canva is one tool I really rely on in my business. Not being a designer myself, my few attempts at making graphics for clients have been far from successful. Its not very often the graphics they turn out great. Usually they are ok or passable. I know there are designers who see it and go […]
SBSS – Facebook takes on YouTube
Facebook until recently hasn’t been a place most businesses housed videos. Videos always seemed to be the step child to photos on Facebook. The analytics for videos were lacking for in depth understand of how your users were watching your videos. This past year at f8, Facebook has put effort into beefing up their video […]
SBSS Blogger Relations 101 – Getting Started
One of the biggest trends in the world of marketing is Content Marketing. Wikipedia gives this definition of Content Marketing; “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, […]
SBSS – Buy Button is Here For Pinterest – What You Need to Know!
This month Pinterest has rolled out the buy button. It has been rumored for a while and now Pinterest is ready to release it. But, before race to put the buy button on your site there are a few things you need to know! The button is not in wide release – Right now you have […]