SSBS – Small Business Social Tools

There are a ton of tools on the market for social media. You can spend your entire budget on more just on tools. It would be great if we could all use a service that does social listening, sentiment analysis, account management and analytics analysis. In a perfect world we would have all those things. […]

We are on Apple News

I’m very happy to say that Marketing Elements is on Apple News now! The process was very simple and easy to get the blog on. However the plug in to help publish in Apple format is a bit more complex. I installed the plugin called “Publish to Apple News” and some things went wonky. I […]

Branded Content – New Facebook Rules

This post may not apply to too many small businesses. I am posting it because it’s an interesting change that Facebook is doing. Some things to know about Branded Content on Facebook.   These Branded Content is just for verified pages. Rules must be followed by all Verified pages. There is a Branded content tool for […]

KLM’s Big Gamble with Facebook Messneger

Customer service has been a big topic in social media. KLM just upped the bar last week. The airline announced they would be utlilizing the Facebook Messenger platform for tickets and information. I will say this is a very bold move for any company to make. This service is putting in perspective, what Facebook wants […]