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ME00025 – Talking PR and social with Steven LeVine

Steven Le Vine is founder and president of grapevine pr, which he launched in 2006. A gifted and well-respected media influencer, Steven blends his acute sense of what sells with his intense skill to spin creative story ideas, bringing his clients vast exposure in countless top-tier media outlets, including everything from The Hollywood Reporter and […]

Starbucks’ New Logo: Branding Blunder or Genius Maneuver?

This week, coffee titan Starbucks did something it hasn’t done since 1992. It changed its logo. But that wasn’t the biggest story. The biggest story was that the brand removed its trademark “Starbucks Coffee” wordmark that has encircled the centerpiece of the logo — a siren — since 1971. My first thought was: “This was […]