Timothy Goleman, July 14, 2016When I mention podcasting many things come to mind. Brands in podcasting are TWiT, NPR, Adam Corolla and more. We are having a renaissance of sorts with the medium. Prior to this a lot of podcasting were geared towards technology and things a bit geekier. I can say that cause I consider myself a geek. Now […]
Timothy Goleman, July 13, 2016It’s the age old question in customer service. Is the Customer right? In 1909 Harry Gordon Selfridge, the founder of Selfridge’s, gave us this mantra. Is this the case now? Mashable ran a great article about this topic last week. “Top 5 Reasons the Customer is Always Right is Wrong.” It’s a very interesting read and […]
Timothy Goleman, July 12, 2016When you think of cutting edge social media campaigns. You think of Oreos, Coca-Cola and more. You don’t think of a Fast Food restaurant. Most quick service restaurants are focused on getting customers. This is done by running ads and timing posts for just the right time. Rarely does this step outside the food arena. […]
Timothy Goleman, July 11, 2016Being a small business and having great graphics and landing pages are sometimes luxuries. They are big expenditures in a marketing budget. Adobe has released a new service that could come in handy. It’s called Adobe Spark. They rebranded it into a trio of apps. The apps are now Post, Pages and Video. Instead of iOS […]
Timothy Goleman, July 6, 2016Twitter Analytics for most have always been a bit wonky. You always had to go through the Ads interface. Then navigate your way to the analytics you want to view. If you wanted a good overview on the go, it wasn’t easy using just a Twitter app. You could always get in depth per Tweet […]
Timothy Goleman, July 1, 2016The newsfeed in Facebook has caused issues for pages ever since the algorithm was created and implemented. In the latest update they are reaffirming the users experience. Will it come at the expense of pages? It may affect reach and traffic for brand pages. This is nothing new in the world of Facebook. In a […]
Timothy Goleman, June 30, 2016Some companies try tried and true ways of growth. Then there are others out there who try new and innovative things. Some are super successful, while others end in disaster. I embrace the saying “I’d rather fail at trying something new rather than keep doing the same thing.” In business you have to take risks […]
Timothy Goleman, June 29, 2016I was listening to Ben Thompson and James Allworth’s podcast Exponent. If you love technology and want some great insight, give Exponent a listen. Episode 084 – The Old World Order was about Television advertising and the future of TV. They briefly touched on branding. I was listening while I was driving and it got me […]
Timothy Goleman, June 28, 2016When I say HootSuite, you think of a great social media management platform. One that will help you mange all social accounts in one area. It also lets you schedule, respond and view analytics of posts. On the price scale it’s affordable for most small brands. However, did you know that they have a great […]
Timothy Goleman, June 27, 2016If you are a blogger there is one thing that you have to accept. That is as you post new content the older content gets pushed farther back. The more you post the faster your content will disappear from the front page. It may not sound like a big deal, but how many people go […]